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Our Story

Seen Beauty is the first skincare brand to blend powerful, science-backed formulas with mindful practices, for skin that radiates health & positivity. 

We are challenging narrow definitions of beauty, reframing imperfections for what they really are: real skin. We embrace your skin’s journey while providing all it needs to come back stronger. See the change and celebrate progress with us. True beauty comes from Feeling Good in Your Own Skin – a blend between highly efficient products, confidence & self-love. 

Vision

Seen Beauty envisions a world where skincare is not just a routine, but a celebration of Self-Care and Self-Love. In this vision, we are not just a brand, but a partner on your path to self-discovery and self-expression.

We want to empower you to take control of your Skincare Journey and confidently embrace your unique beauty.

Our Values

The Symbolism behind Seen Beauty’s design

Flower of Life

This symbol represents the interconnectedness of life, the cycle of creation, as its pattern can resemble cell division or natural structures found within the Universe , like atoms, flowers and more. It prompts us to look at one’s self as blooming flowers. So, by including elements of this symbol in our design, Seen Beauty states that skincare is not just about surface-level beauty, but also about nurturing the skin’s health from within .

The Eye

Carrying a wide range of meanings across cultures, it is often linked with various themes like protection, power, wisdom and spirituality. 



Eyes are our window to the outside world and by using the eye as a symbol, our main statement is that we are present: we See You; we see your needs and wishes and cater to them skincare wise.

A NOTE FROM OUR FOUNDER

In a WORLD that often promotes unrealistic beauty standards, it’s essential to EMBRACE THE SKIN you’re IN.

I believe in pampering your skin with quality products while providing internal support through beneficial nutrients and supplements. However, my skincare philosophy includes one more approach meant to make a different kind of change: nurtured by a positive, accepting mindset and self-love practice, your skin will truly blossom… and you along with it.

– F.

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